378,000 Tins of Tucker Carlson's ALP Pouches Stolen in Transit — FBI Investigating, $100K Reward Offered
A truckload of ALP Drifters nicotine pouches—valued in the millions—vanished less than 24 hours after launch. The company is offering $100,000 for information leading to recovery or arrests.
A shipment containing more than 378,000 tins of ALP Drifters nicotine pouches was stolen in transit from a Southern California logistics facility, the company announced March 4. The cargo—valued in the millions of dollars—disappeared less than 24 hours after ALP publicly announced the limited-edition product line.
What Happened
The theft occurred when a motor carrier picked up the shipment from the California facility using what appeared to be legitimate operating credentials, per ALP's announcement. Initial tracking data showed the truck heading toward Kentucky before all communication was lost.
Investigators are now examining evidence suggesting possible tracking spoofing and misuse of registered carrier authority. ALP has contacted the FBI, who are actively investigating the theft.
The $100,000 Manhunt
ALP is offering a $100,000 reward for credible information that leads to either the recovery of the stolen shipment or the conviction of those responsible. All tips will be provided directly to law enforcement authorities overseeing the investigation.
Tips can be submitted to: [email protected]
Tucker Carlson, who co-founded ALP less than 18 months ago, responded: "We know what it feels like to want an Alp so badly that you could hijack a truck full of it. But come on. That's illegal. We're going to find the people who did this and redistribute their booty. Alp for the people."
Impact on Product Launch
The theft delays the national rollout of ALP Drifters, a sub-line designed to offer differentiated flavor profiles and nicotine strengths. ALP says replacement production is already underway, with updated launch timing to be announced.
The company has built a reputation for strong demand and frequent sellouts since launching, positioning itself as "the people's pouch." Company leadership acknowledged the theft is both operationally disruptive and indicative of how quickly the brand has gained attention in the nicotine pouch category.
What's Next
The FBI investigation is ongoing. ALP has not disclosed additional security measures being implemented for future shipments, but the company confirmed it is working closely with law enforcement authorities.
The scale of the theft—378,000 tins—represents a significant volume of product that would typically move through regulated retail channels. How or where the stolen pouches might surface remains unclear.
SOURCES:
PR Newswire - ALP Supply Co. announcement (March 4, 2026)