market
Nicotine is Sweden's fastest-growing e-commerce category — growing nearly 2x the marketSweden's Retail Federation reports nicotine and tobacco e-commerce turnover grew 19% in Q2 2026 — nearly double the 10% growth of the overall e-commerce market. The category is outpacing every other segment year-to-date, driven by a stable customer base rather than temporary spikes, according to Haypp Group.