PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to BLIP.
wellbeing
The nicotine pouch format is going nicotine-freeThe pouch delivery mechanism that Zyn made famous is now being copied by wellness brands — minus the nicotine. Ultra raised $11M and sold a million cans in six months. Blip, IQ Pouch, and Plopii are all betting the format works for focus, sleep, and calm.
trend
Nicotine-Free Pouches Are Raising Millions as Wellness Brands Clone the Zyn FormatUltra raised $11M and sold 1 million cans in six months. Blip landed in 7,000+ stores. The pouch format Zyn made mainstream is now the delivery mechanism for nootropics, not nicotine.