market

Amplicon, a Uppsala-based pharmaceutical manufacturer, has shifted almost its entire production from medicine to nicotine pouches — as Swedish data shows the product is three times more common among young adults than other age groups.

market

Sweden's Folkhälsomyndigheten issued a public warning about nicotine pouch use during pregnancy as daily use among young women surged from 3% to nearly 18% between 2018 and 2024.

market

Excel, a new nicotine pouch brand from Soylent cofounder John Coogan, is marketing directly to Wall Street's grindset culture with cans that read 'Consume to increase shareholder value.'

market

Media personality Tucker Carlson entered the nicotine pouch market with ALP, a 50/50 joint venture with publicly traded Turning Point Brands, launching with four flavors and three strengths.