PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to HELWIT.
market
Imperial's first update since buying Helwit: double-digit NGP growth, £1.5bn more buybacksImperial Brands' FY26 pre-close trading update is the first company results to include the Helwit and Black Buffalo acquisitions. It guides to double-digit NGP net revenue growth and a new £1.5 billion share buyback — though pouch-specific figures stay inside the combined NGP line.
market
Imperial Brands Just Bought Helwit for SEK 515 MillionThe maker of Skruf acquired 100% of Yoik Group, the Swedish company behind Helwit — more than doubling Imperial's modern oral share in Europe's biggest pouch market.
market
Imperial Brands Buys Helwit for £39.8M, More Than Doubles Swedish Pouch ShareImperial Brands has acquired Yoik Group, owner of the Helwit nicotine pouch brand, for an initial £39.8 million. The deal immediately gives Imperial a 6.8%+ share in Sweden, Europe's largest oral nicotine market.