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Nicotine-pouch reporting, research and analysis connected to INFLUENCER MARKETING.
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Daddy Wellness took 400,000 viewers inside a Stockholm snus shop — and Swedish regulators are watchingThe American YouTube creator visited Nikoteket in Stockholm and filmed teenagers saying they had used snus since age 12. Tobaksfakta asked the authorities — and the Consumer Agency explained exactly how far Swedish law reaches.
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A US snus YouTuber's Stockholm videos hit 400,000 views — and Sweden's consumer agency was asked about themRichie Lovelace, the YouTuber behind Daddy Wellness, toured Swedish snus shops this summer and talked to teenage snus users. Swedish tobacco-policy watchers are now asking whether that counts as marketing — and who can even enforce it.