PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to MODORAL BRANDS.
market
24 VELO pouches are now legal to sell in the US, and the FDA's list is the only thing that countsThe FDA issued Marketing Granted Orders for 24 VELO nicotine pouch products on Oct. 30, 2026. They are the first VELO pouches cleared for the US market, and they bring the federal authorized list to 67 products.
regulation
VELO just got its first FDA green light — 24 pouches, and BAT is now in the room with ZYN and On!The FDA authorized 24 VELO nicotine pouch products on Oct. 30 — the first US marketing authorization ever for BAT's pouch brand, putting it on the same federally approved list as ZYN and On!.