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ZYN Ultra: PMI goes moist and high-strength to hold off Velo and On!Philip Morris launched ZYN Ultra in the US in June 2026 — a moist, slim pouch line in 9mg and 11mg, 20 pouches per can, eight flavours, at a lower per-pouch price than flagship dry ZYN. It is PMI's biggest ZYN format change yet, built to slow share losses to Velo Plus, FRE and ALP.