market
Nicotine pouches now drive more than half of US convenience-store smokeless salesCircana's 52-week retail data shows spitless tobacco — the category increasingly defined by nicotine pouches — jumped 27% to $7.29 billion in US convenience stores, passing half of all smokeless dollar sales. Cigarettes held at $50.8 billion even as unit sales fell 5.3%. At one Tennessee chain, ZYN is now the #2 brand behind only Marlboro.