regulation

Estonia drafted a 4mg/g nicotine pouch cap, flavour restrictions and a distance-sales ban — but the economy minister refused to approve it, arguing the government has not justified the limit or assessed the business impact. Only 20% of pouches on the market would comply.

regulation

Finland has rolled out one of Europe’s strictest nicotine pouch frameworks. Since February 2026, pouches sold in Finland cannot exceed 16.6 mg of nicotine per gram, can only taste like tobacco, menthol, or mint, and must carry full ingredient lists and health warnings in Finnish and Swedish. Retailers need a municipal permit, and manufacturers must notify the government before selling.