PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to TPD.
regulation
Norway researcher to EU: banning nicotine pouches while selling cigarettes is 'unethical'The EU's tobacco consultation exposed a sharp divide over whether nicotine pouches should be treated like cigarettes or as a lower-risk alternative. More than 80% of responses opposed stricter rules, a Norwegian researcher calls a pouch ban unethical while cigarettes stay on shelves, and Sweden's snus success is the proof point.
regulation
WHO's first nicotine pouch report: 160 countries have no rules at allThe World Health Organization published its first-ever global report on nicotine pouches, finding that 160 countries have no specific regulation while sales topped 23 billion units in 2024. WHO called for flavour bans, nicotine caps, and advertising restrictions — and told governments not to copy Sweden's hands-off model.
regulation
25,000 responses later, the EU is closing in on nicotine pouch rulesThe European Commission closed its 12-week consultation on revising the Tobacco Products Directive on 14 August 2026, drawing roughly 25,000 responses. Nicotine pouches are explicitly named for possible EU-wide rules on flavours, nicotine content, packaging, and marketing. A legislative proposal is expected December 2026.