regulation
Finland caps nicotine pouches at 16.6 mg/g and bans most flavorsFinland has rolled out one of Europe’s strictest nicotine pouch frameworks. Since February 2026, pouches sold in Finland cannot exceed 16.6 mg of nicotine per gram, can only taste like tobacco, menthol, or mint, and must carry full ingredient lists and health warnings in Finnish and Swedish. Retailers need a municipal permit, and manufacturers must notify the government before selling.