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The daily pulse of the nicotine pouch market

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WELLBEING

Nicotine-pouch reporting, research and analysis connected to WELLBEING.

wellbeing

The nicotine pouch format is going nicotine-free

The pouch delivery mechanism that Zyn made famous is now being copied by wellness brands — minus the nicotine. Ultra raised $11M and sold a million cans in six months. Blip, IQ Pouch, and Plopii are all betting the format works for focus, sleep, and calm.