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PouchDaily

The daily pulse of the nicotine pouch market

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YOUTH

Nicotine-pouch reporting, research and analysis connected to YOUTH.

science

Scientists reviewed 73 new nicotine pouch studies. Here's the full picture.

An updated scoping review in Nicotine & Tobacco Research covers 73 new pouch studies: US youth use hit 1.8%, adult sales tripled since 2021, high-strength pouches deliver more nicotine than cigarettes — and pouches remain considerably less toxic than cigarettes, with long-term effects still unknown.

regulation

WHO's first nicotine pouch report: 160 countries have no rules at all

The World Health Organization published its first-ever global report on nicotine pouches, finding that 160 countries have no specific regulation while sales topped 23 billion units in 2024. WHO called for flavour bans, nicotine caps, and advertising restrictions — and told governments not to copy Sweden's hands-off model.