Another Snus Factory (ASF) has launched its LOOP nicotine pouch brand in South Africa, marking the company's entry into what it calls the largest nicotine pouch market on the African continent.

ASF said South Africa will serve as a strategic base for broader regional expansion across Africa, though the company has not specified which markets or timelines for additional launches.

Why South Africa

The move positions LOOP in a market that ASF identifies as Africa's most developed for nicotine pouches, though specific market size data was not provided. South Africa's regulatory environment and existing consumer base for oral nicotine products make it a logical entry point for brands looking to establish a continental footprint.

ASF's LOOP brand competes in a global market that includes established players like ZYN, VELO, and Nordic Spirit. The brand is known for its flavor variety and positioning in the premium segment.

What's Next

ASF has signaled intentions to expand beyond South Africa into other African markets, but has not announced specific countries or launch dates. The South African launch will likely serve as a test case for product positioning, distribution strategies, and regulatory navigation across the continent.

For brands eyeing African expansion, South Africa's infrastructure and market maturity offer a lower-risk entry point compared to markets with less developed retail networks or unclear regulatory frameworks.

---

SOURCES:

• Tobacco Reporter: ASF Launches LOOP in South Africa

Where to buy: Available from select retailers. Compare prices for LOOP pouches.