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PouchDaily

The daily pulse of the nicotine pouch market

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IRELAND

Nicotine-pouch reporting, research and analysis connected to IRELAND.

regulation

Sweden's election just put the EU's nicotine pouch tax on hold

The EU has pushed its vote on tobacco and nicotine tax changes from October to November, confirming that Sweden's post-election stalemate is stalling the bloc's first-ever nicotine pouch tax. Sweden remains the holdout — and under unanimity rules, it only takes one.

regulation

Ireland's new bill puts nicotine pouches under rules for the first time

Ireland has never had specific rules for nicotine pouches. A bill now moving through parliament would ban their sale to under-18s, prohibit advertising and point-of-sale display, and "future-proof" the law to cover any new nicotine product. It cleared the Dáil in late June 2026 and is in the Seanad — not yet law.