regulation

Velo and Nordic Spirit ran free-tin stands at Electric Picnic and other Irish festivals this summer, exploiting a legal gap: Ireland's ban on selling cigarettes and vapes at temporary premises doesn't cover pouches. The pouch bill introducing under-18 sales restrictions can be enacted after 7 October.

market

BAT's Nordic Spirit brand has locked in a long-term partnership with Manchester's Co-op Live arena, marking one of the first major venue sponsorships for a nicotine pouch brand in the UK.

market

Philip Morris International's U.S. arm is rolling out a marketing campaign centered on the distinctive 'click' sound ZYN pouches make when opened. The campaign debuts at the National Association of Convenience Stores Show in October.

market

Nicotine pouch use among Swedish teens tripled in one year, jumping from 7% to 19% between 2019 and 2020. The products aren't covered by tobacco law — meaning no age restrictions.

trend

Nicotine pouch brand LUCY signed a multi-year deal with TheBurntPeanut — 2.4 million Twitch followers — embedding LUCY Breakers into a custom holster on his 3D character model across six platforms. It is not a sponsored segment. It is canon. And it lands as regulators in the UK and US are shutting the traditional advertising doors pouch brands used to walk through.

regulation

BAT Kenya faces a Sh4.5 billion constitutional petition over how it marketed VELO nicotine pouches, and has asked the High Court to strike it out. The case is the first real test of whether Kenya’s cigarette-era Tobacco Control Act can reach a smokeless pouch.