science
20 mg/g doesn’t mean 20 mg: the nicotine pouch label problemNicotine pouch cans label strength in milligrams per gram, milligrams per pouch, or vague terms like “extra strong.” A pouch labelled 20 mg/g holds 14 mg per pouch, not 20. Here’s why the labels are inconsistent, what science says about actual nicotine content, and how regulators are starting to fix it.