regulation

From 1 June 2027, all advertising and sponsorship of nicotine pouches becomes illegal across the UK under the Tobacco and Vapes Act 2026 — covering social media, billboards, shop windows, and paid online ads. Nicotine pouches currently have zero advertising restrictions. A separate consultation on plain packaging and retail display restrictions closes on 2 October 2026.

product

Chemular's Safeguard Mark I adds child-resistant packaging to existing nicotine pouch cans without a redesign — responding to FDA pressure after poison-control data showed 72% of pouch exposures involved children under 5. All 20 FDA-authorized pouch products already use CRC packaging.