Independent. No tobacco money. No corporate fluff.MON, AUG 24

PouchDaily

The daily pulse of the nicotine pouch market

PouchDaily topic

PMTA

Nicotine-pouch reporting, research and analysis connected to PMTA.

regulation

FDA greenlights 11 ZYN Ultra pouches — including its first 11mg

On 21 August 2026 the FDA issued Marketing Granted Orders for 11 ZYN Ultra nicotine pouches from Swedish Match USA — ten 9mg flavours and a new 11mg Smooth. The authorizations push the total of FDA-authorized nicotine pouch products to 43, with 23 cleared through the agency’s nicotine pouch pilot program. The American Lung Association attacked the move, citing youth appeal.

regulation

Court clips FDA’s tobacco authority — nicotine pouch rules could be next

A federal appeals court ruled the FDA exceeded its authority by requiring 11 graphic cigarette warnings — Congress only authorized nine. The same legal theory — that the agency went beyond what Congress allowed — is being used to challenge the FDA’s nicotine pouch enforcement guidance in a separate lawsuit.

product

A child-safe cap that retrofits any nicotine pouch can

Chemular's Safeguard Mark I adds child-resistant packaging to existing nicotine pouch cans without a redesign — responding to FDA pressure after poison-control data showed 72% of pouch exposures involved children under 5. All 20 FDA-authorized pouch products already use CRC packaging.