market
PMI's US ZYN sales jumped 23% last quarter — here's what's actually driving itPhilip Morris International's Q3 2026 results show US ZYN segment revenue up 22.7% and shipments up 4.2% to 3.2 billion pouches, with Nielsen category share gaining over 100 basis points since June. PMI says it's about to spend even more to keep the growth going.