market
JTI pulled Nordic Spirit off the market. Now it's back, rebuilt from scratch.Japan Tobacco International has relaunched Nordic Spirit in Sweden — the white-snus brand it introduced around 2018 and then voluntarily withdrew. The rebuilt lineup has 10 products across three segments (MAX, Minty, Fruity), is made at the Nordic Snus factory in Vårgårda, and rolls out nationally through autumn 2026.