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LUCY embedded its nicotine pouches inside a Twitch streamer's 3D characterNicotine pouch brand LUCY signed a multi-year deal with TheBurntPeanut — 2.4 million Twitch followers — embedding LUCY Breakers into a custom holster on his 3D character model across six platforms. It is not a sponsored segment. It is canon. And it lands as regulators in the UK and US are shutting the traditional advertising doors pouch brands used to walk through.