PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to TPD3.
regulation
WHO's advice to the EU on pouches: treat them like cigarettes, ban the flavours, ban the online salesWHO's European office has published its formal response to the EU Tobacco Products Directive revision: bring nicotine pouches, synthetic nicotine and analogues fully under tobacco rules, prohibit flavourings EU-wide and ban online sales outright.
regulation
European Parliament backs risk-based nicotine rules — a signal for the pouch regulation fightParliament's cardiovascular report dropped the idea that all nicotine products are equally harmful — a principle that could shape TPD3, taxes and flavour rules for pouches.
regulation
Sweden's snus lobby wants nicotine pouches on the election ballotSnusarnas Riksförbund — Sweden's national snus consumers' association — is urging voters to make nicotine pouch regulation a campaign issue in the September 2026 election. Over 4,000 Swedes responded to the EU's TPD3 consultation, and party leaders mostly say current rules are fine and the EU should stay out.
market
Sweden's snus industry: 10,000 jobs, 7 billion SEK in exports — and an EU fight aheadSweden's snus and nicotine pouch industry employs around 10,000 people and exports nearly 7 billion SEK a year, according to a new industry report. But it warns upcoming EU rules and national pouch bans could push production abroad.
market
EU Set to Regulate Nicotine Pouches for First Time Under TPD3 RevisionThe European Commission's TPD3 revision will bring nicotine pouches under EU-wide regulation for the first time, introducing rules on labeling, ingredients, and potentially nicotine limits by late 2026.