PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to JTI.
market
JTI pulled Nordic Spirit off the market. Now it's back, rebuilt from scratch.Japan Tobacco International has relaunched Nordic Spirit in Sweden — the white-snus brand it introduced around 2018 and then voluntarily withdrew. The rebuilt lineup has 10 products across three segments (MAX, Minty, Fruity), is made at the Nordic Snus factory in Vårgårda, and rolls out nationally through autumn 2026.
market
JTI pushes Nordic Spirit deeper into the Philippines with two new flavorsJapan Tobacco International has expanded its Nordic Spirit nicotine-pouch lineup in the Philippines with Dark Pop and Red Frost — two new flavors at roughly $2.59 a can, sold through convenience stores and food-delivery apps. It's the latest sign that nicotine pouches are growing fast in Southeast Asia.