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British American Tobacco's flagship nicotine-pouch brand VELO has launched a limited-edition Mango Ice pouch in packaging licensed from Tomorrowland, the Belgian electronic-dance-music festival. It's the clearest example yet of pouch brands borrowing the festival-merch playbook to stand out on a crowded shelf.

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FRE — the Turning Point Brands nicotine pouch brand — launched FRE Labs, a limited-edition flavor platform where adult consumers vote on which small-batch flavors join the permanent lineup. The first drop, Blackberry Lemon Ice, is part of a new "Ice" line in 6mg and 12mg strengths, sold online only.

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ALP — the Tucker Carlson-backed pouch brand owned by Turning Point Brands — has launched the Frontier Collection: three new limited-edition flavors (Cowboy Coffee, Campfire Cinnamon, Sunset Mango) in 4mg and 8mg strengths. The brand calls it its biggest release to date, backed by a Western-themed campaign with creator Dave "Heavy D" Sparks.