PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to MARKET SHARE.
market
On! Volume Hits 47M Cans—But Share Drops to 13.9% as ZYN and Velo Outpace Altria's GrowthAltria's On! shipped 47.2 million cans in Q2 2026, up 17% sequentially, but its U.S. retail share fell to 13.9% in H1 (from 16.8% a year ago) as the $13.4B pouch category grows faster than On! can capture it.
market
ZYN growth crashes to 1.8% as Velo Plus and On! Plus eat market share — PMI fires back with ULTRA and first-ever FDA modified-risk claimPhilip Morris International's ZYN US shipments grew just 1.8% in Q2 2026 — down from 37% annual growth in 2025 — as BAT's Velo Plus and Altria's On! Plus gain share in the $7 billion nicotine pouch market. PMI's response: ZYN ULTRA and a historic FDA modified-risk authorization.
market
What That Nicokick Survey About ALP Actually Tells Us (And What It Doesn't)ALP's press release cites a Nicokick survey claiming 86% of pouch users are 'likely to switch' to the Tucker Carlson brand. Here's what that number means—and what it very much does not.
market
ZYN Hit $3.1 Billion in US Revenue in 2024, Up 60% as Pouch Market ExplodesPhilip Morris International's ZYN brand generated $3.1 billion in US sales last year, growing more than 60% year-over-year and cementing its dominance in the nicotine pouch category.