market

Great Britain just crossed a historic threshold: 5.4 million adults now vape, outnumbering the 4.8 million who still smoke. Nicotine pouches are following the same trajectory.

regulation

An LBC investigation ordered free sample tins from Zyn, Nordic Spirit and IQOS with no ID check. From October, free samples and under-18 sales finally become illegal — but for a few more weeks, the loophole is wide open.

regulation

Velo and Nordic Spirit ran free-tin stands at Electric Picnic and other Irish festivals this summer, exploiting a legal gap: Ireland's ban on selling cigarettes and vapes at temporary premises doesn't cover pouches. The pouch bill introducing under-18 sales restrictions can be enacted after 7 October.

market

BAT's Nordic Spirit brand has locked in a long-term partnership with Manchester's Co-op Live arena, marking one of the first major venue sponsorships for a nicotine pouch brand in the UK.

market

BAT's Nordic Spirit brand just became the official nicotine pouch partner of Co-op Live, the Manchester arena. It's the latest sign that pouch brands are chasing mainstream visibility through venue deals.

market

Japan Tobacco International has relaunched Nordic Spirit in Sweden — the white-snus brand it introduced around 2018 and then voluntarily withdrew. The rebuilt lineup has 10 products across three segments (MAX, Minty, Fruity), is made at the Nordic Snus factory in Vårgårda, and rolls out nationally through autumn 2026.

market

Japan Tobacco International has expanded its Nordic Spirit nicotine-pouch lineup in the Philippines with Dark Pop and Red Frost — two new flavors at roughly $2.59 a can, sold through convenience stores and food-delivery apps. It's the latest sign that nicotine pouches are growing fast in Southeast Asia.