market
XQS is moving its entire 8mg range to 10mg in the UKSTG UK is transitioning all XQS 8mg nicotine pouches to 10mg, adding a nicotine-free Virgin Peppermint SKU, and timing it around the UK's 29 October sampling ban.
PouchDaily topic
STRENGTH
Nicotine-pouch reporting, research and analysis connected to STRENGTH.
market
JTI pulled Nordic Spirit off the market. Now it's back, rebuilt from scratch.Japan Tobacco International has relaunched Nordic Spirit in Sweden — the white-snus brand it introduced around 2018 and then voluntarily withdrew. The rebuilt lineup has 10 products across three segments (MAX, Minty, Fruity), is made at the Nordic Snus factory in Vårgårda, and rolls out nationally through autumn 2026.
science
20 mg/g doesn’t mean 20 mg: the nicotine pouch label problemNicotine pouch cans label strength in milligrams per gram, milligrams per pouch, or vague terms like “extra strong.” A pouch labelled 20 mg/g holds 14 mg per pouch, not 20. Here’s why the labels are inconsistent, what science says about actual nicotine content, and how regulators are starting to fix it.