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The Tucker Carlson-backed pouch brand sponsored Riley Herbst's No. 35 Toyota at the South Point 400, its first NASCAR sponsorship. Another sports-marketing push after Matchroom Boxing in the UK.

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David Glazek, current Executive Chairman of Turning Point Brands, will take over as CEO after Graham Purdy's departure for personal reasons.

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FRE — the Turning Point Brands nicotine pouch brand — launched FRE Labs, a limited-edition flavor platform where adult consumers vote on which small-batch flavors join the permanent lineup. The first drop, Blackberry Lemon Ice, is part of a new "Ice" line in 6mg and 12mg strengths, sold online only.

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ALP — the Tucker Carlson-backed pouch brand owned by Turning Point Brands — has launched the Frontier Collection: three new limited-edition flavors (Cowboy Coffee, Campfire Cinnamon, Sunset Mango) in 4mg and 8mg strengths. The brand calls it its biggest release to date, backed by a Western-themed campaign with creator Dave "Heavy D" Sparks.

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ALP Supply Co., the nicotine pouch brand co-owned by Tucker Carlson's network and Turning Point Brands, launched online sales across the UK and EU in July 2026, aiming to become Europe's second-largest pouch brand within four years.

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Media personality Tucker Carlson entered the nicotine pouch market with ALP, a 50/50 joint venture with publicly traded Turning Point Brands, launching with four flavors and three strengths.

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Turning Point Brands reported Q2 growth fueled by its FRE and ALP nicotine pouch brands, which expanded retail distribution and market penetration.