PouchDaily topic
Nicotine-pouch reporting, research and analysis connected to BAT.
market
VELO put a music festival on its nicotine pouchesBritish American Tobacco's flagship nicotine-pouch brand VELO has launched a limited-edition Mango Ice pouch in packaging licensed from Tomorrowland, the Belgian electronic-dance-music festival. It's the clearest example yet of pouch brands borrowing the festival-merch playbook to stand out on a crowded shelf.
market
Pouches make 8× the unit profit of cigarettes — Big Tobacco noticesA Reuters analysis reveals PMI's U.S. nicotine pouch business generates 8 times the gross profit per thousand units of its international cigarette business. BAT forecasts the pouch market reaching £11 billion by 2030 — overtaking vapes. But can the category travel beyond Scandinavia and the U.S.?
science
The biggest lab test of nicotine pouches yet found 90% fewer toxicants than snusA BAT-funded study in BMC Chemistry measured 132 chemicals across 11 nicotine pouches, two snus products and cigarette-smoke data. Pouches came out with fewer detectable toxicants and over 90% lower levels than snus in most tests — but nine of the pouches tested were Velo, made by the funder.
market
BAT Half-Year Report: VELO Is Driving the Modern Oral PushBAT says Modern Oral revenue rose 65.9% in the first half, putting VELO at the center of its smokeless growth strategy.