PouchDaily topic
VELO nicotine pouch news, launches, market share and British American Tobacco coverage.
wellbeing
The wellness rebrand of nicotine pouches — and why doctors are pushing backDave Asprey says nicotine can reverse Alzheimer's. Tucker Carlson called ZYN 'lifesaving.' A wave of wellness influencers is reframing nicotine pouches as a 'natural' health hack — and researchers say the claims are outpacing the evidence by a wide margin.
market
VELO put a music festival on its nicotine pouchesBritish American Tobacco's flagship nicotine-pouch brand VELO has launched a limited-edition Mango Ice pouch in packaging licensed from Tomorrowland, the Belgian electronic-dance-music festival. It's the clearest example yet of pouch brands borrowing the festival-merch playbook to stand out on a crowded shelf.
market
Pouches make 8× the unit profit of cigarettes — Big Tobacco noticesA Reuters analysis reveals PMI's U.S. nicotine pouch business generates 8 times the gross profit per thousand units of its international cigarette business. BAT forecasts the pouch market reaching £11 billion by 2030 — overtaking vapes. But can the category travel beyond Scandinavia and the U.S.?
science
The biggest lab test of nicotine pouches yet found 90% fewer toxicants than snusA BAT-funded study in BMC Chemistry measured 132 chemicals across 11 nicotine pouches, two snus products and cigarette-smoke data. Pouches came out with fewer detectable toxicants and over 90% lower levels than snus in most tests — but nine of the pouches tested were Velo, made by the funder.
regulation
Kenya’s Sh4.5bn VELO lawsuit tests whether its tobacco law covers nicotine pouchesBAT Kenya faces a Sh4.5 billion constitutional petition over how it marketed VELO nicotine pouches, and has asked the High Court to strike it out. The case is the first real test of whether Kenya’s cigarette-era Tobacco Control Act can reach a smokeless pouch.
science
Can nicotine pouches help you quit smoking? The science isn't there yet.The first Cochrane review of oral nicotine pouches as a quitting aid found only four tiny studies covering 284 people — and rated its confidence in the findings as 'very low'. Here's what we actually know.
market
On! Volume Hits 47M Cans—But Share Drops to 13.9% as ZYN and Velo Outpace Altria's GrowthAltria's On! shipped 47.2 million cans in Q2 2026, up 17% sequentially, but its U.S. retail share fell to 13.9% in H1 (from 16.8% a year ago) as the $13.4B pouch category grows faster than On! can capture it.
market
BAT Half-Year Report: VELO Is Driving the Modern Oral PushBAT says Modern Oral revenue rose 65.9% in the first half, putting VELO at the center of its smokeless growth strategy.
market
Denmark Bans Flavored Nicotine Pouches Starting April 2026 — First EU Country to Do SoDenmark just became the first EU country to ban non-tobacco flavored nicotine pouches. ZYN, VELO, and White Fox brands will be limited to tobacco flavor only starting April 2026.